Haute horlogerie – A Close Look at Ten Brands on the Internet

Europa Star, world-renowned luxury watch publication, published in its August-September 2009 edition IC-Agency's latest article entitled « Haute horlogerie – a close look at ten brands on the Internet ».

Now online, the article examines the online demand of 10 of the most prestigious Swiss brands based on the data collected from the WorldWatchReport 2009 :

Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and analyze the millions of pieces of information that pass through search engines allows us to identify—nearly in real time—what consumers are looking for. IC-Agency, publisher of the WorldWatchReport 2009, has conducted an exclusive market study deciphering the Internet searches for luxury timekeepers.

For the fifth edition of the WorldWatchReport, more than 300 million online searches involving 25 luxury watch brands in the seven key export markets were analyzed. Among them were ten of the most prestigious brands: Audemars Piguet, Blancpain, Breguet, Franck Muller, Girard-Perregaux, IWC, Jaeger-LeCoultre, Patek Philippe, Vacheron Constantin and Zenith.

To better understand searches on the Internet, we are offering - exclusively for the readers of Europa Star - a look at the most notable trends from this study as they relate to brands in the haute horlogerie sector…

Continue reading this article on Europa Star.