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Google Summit 2009 – WAOC DayAfter receiving our Google Analytics certification, we were invited to an annual summit held by Google to unite all GAAC (Google Analytic Authorized Consultant) or WOAC (Website Optimizer Authorized Consultant) agencies. The event took place from October 13-16 at the Google Headquarters in Mountain View and had consultants from around the world in attendance. The first day was dedicated to "Google Website Optimizer", the solution that allows user to test and optimize website content and design. The following days were reserved for the traffic measuring tool, "Google Analytics". On the first day, we were able to attend conferences discussing topics such as the management and utilization of data for Barack Obama’s presidential campaign, case studies on Website Optimizer – Analytics integration, content analysis tools, as well as the technical aspects (function, API) of Website Optimizer. We leave you with Google’s famous Website Optimizer cookie (which was excellent, by the way).
Update: October, 22nd A second post with concrete learning and upcoming announcements from Google for Analytics and Website Optimizer is available here (in French). |
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| By IC-Agency | October 20, 2009 | |
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